Privacy Policy

Data controller

Trend Pulse is the data controller for personal data collected through this website. We are committed to protecting your privacy in line with the EU General Data Protection Regulation (GDPR) and other applicable laws.

Information we collect

Newsletter and contact: When you subscribe to our newsletter or contact us via our form, we collect the information you provide. We use this solely to send you updates and respond to your enquiry.

Analytics (with consent): If you accept analytics cookies, we use Vercel Web Analytics and Google Analytics to collect anonymised usage data (e.g. page views). IP anonymisation is enabled. Data is aggregated and not sold to third parties. See Google's Privacy Policy for how Google processes data.

Legal basis

We process your data on the following bases:

• Consent: Newsletter subscriptions and contact enquiries; analytics, only when you accept cookies.
• Legitimate interest: Improving our services, security, and legal compliance.

How we use your information

We use the information you provide to send you newsletter updates, respond to enquiries, and improve our website. We do not sell or share your personal data with third parties for marketing purposes.

Cookies and similar technologies

Strictly necessary: We use local storage to remember your cookie consent choice. This is required for compliance and cannot be disabled.

Analytics (optional): With your consent, we use Vercel Web Analytics and Google Analytics. We use anonymised data for aggregate insights. You can accept or reject this via our cookie banner, and change your choice anytime via Cookie preferences.

Data retention

Newsletter and contact data is kept only as long as needed to fulfil your request and our legal obligations. Analytics data is aggregated and retained according to our provider's policy. You may request deletion at any time.

Your rights (GDPR)

You have the right to:

• Access – request a copy of your personal data
• Rectification – correct inaccurate data
• Erasure – request deletion of your data
• Restriction – limit how we process your data
• Portability – receive your data in a structured format
• Object – object to processing based on legitimate interest
• Withdraw consent – withdraw consent for analytics at any time

To exercise these rights, contact us. You may also lodge a complaint with your local data protection authority.

International transfers

Our hosting and tools (e.g. Vercel) may process data outside the UK/EEA. We ensure appropriate safeguards (e.g. adequacy decisions, standard contractual clauses) where required.

Changes

We may update this policy from time to time. The "Last updated" date above indicates when changes were last made.

Contact

For questions about this privacy policy or your data, get in touch.