Topic

Branding

2 articles tagged with "Branding"

technology

Xbox rebrands to XBOX following CEO's fan poll - TrueAchievements

> Xbox has officially rebranded to the all-caps XBOX following a fan poll conducted by CEO Phil Spencer that garnered over 1.2 million votes. The change, effective immediately, marks the first major b...

**Xbox Microsoft Gaming Phil Spencer Branding

0

Browse all topics

May 18, 2026

technology

The Internet Reacts To Xbox Going All Caps For Some Reason - Kotaku

> Microsoft has rebranded its Xbox console as "XBOX" in all capital letters, a change that went live across official channels on Saturday, May 16, 2026. The move has sparked widespread confusion and m...

Xbox Microsoft gaming branding

0

May 16, 2026